Wisconsin head coach Greg Gard recently reflected on the chaotic early days of NIL (Name, Image, and Likeness) in college sports. Coaches across the country were scrambling to understand how to approach player expectations, as many athletes began negotiating financial deals and involving agents. However, Gard was caught off guard during a conversation with one of his players, Max Klesmit, whose response was so unexpected that Gard joked he wanted to “hug and kiss him.”
When NIL first took effect, Gard made it a priority to meet with each of his players individually to discuss their thoughts and expectations. Klesmit, a recent transfer to Wisconsin, had a response that left a lasting impression. Unlike many athletes navigating the new NIL landscape, Klesmit simply told Gard, “You gave me an opportunity to wear the [Wisconsin] jersey, and that’s enough.”
This moment stood out as a rare and refreshing sentiment in an era where many players prioritize financial opportunities. While others were focused on securing deals or deciding their next moves, Klesmit’s primary motivation remained playing for Gard and representing Wisconsin. Despite being an in-state player from Neenah, Wisconsin, he had initially begun his college career at Wofford before transferring to the Badgers. His loyalty and enthusiasm contrast with the current trend of players prioritizing financial incentives over school allegiance.
Gard has a history of finding players who embody this level of dedication. Another example is Carter Gilmore, a unique story in college basketball. Gilmore initially walked on to the team, later earned a scholarship, and even had to return to walk-on status due to roster constraints. Despite the ups and downs, his commitment to Wisconsin never wavered. Over five seasons, he has become a key role player and a crucial glue for the team in critical moments.
Klesmit’s father, Rich, wasn’t surprised by his son’s response to Gard. “Doesn’t surprise me… Do yourself a favor—if you ever have the opportunity to get to know Max, do it. You’ll be better for it.”
Now, attention turns to whether Klesmit will be healthy enough to play in Wisconsin’s upcoming game against Minnesota. He was sidelined for the previous matchup against Michigan State, where his absence was felt on both defense and offense. His return could be crucial for the Badgers as they look to bounce back.
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